cambodia

CARLSBERG

The first Carlsberg brewery outside Denmark had been established in cambodia as far back as 1968, but by the time 2007 rolled around, the business was in a deep slump, plagued by an outdated manufacturing process, a lack of a properly maintained distribution network and general malaise.

My first priorities were reviving the core business, but at the same time, I also forged a strong tactical and strategic cooperation with Coca Cola and used this leverage to aggressively pursue new markets and new business opportunities.

In spite of the fact that I managed over five hundred people, I made a point of being hands-on and accessible to all of my staff, leading them with vision, enthusiasm and respect. I was not disappointed. Almost everybody within the company rose to the challenge, and we realized an average profit growth of more than 50%, as well as an average volume growth of more than 30%.