Loading...
Skip to Content

A Simple Truth

A brand is a promise to deliver an experience to the customer.
The customer will reward that experience with loyalty.

Brands Deliver, Consumers Reward

This delicate relationship is at the heart of all business success.
It should never be compromised or taken for granted

The Key to Success

Fight for your brand and the promises it stands for.
Every day, anywhere in the world, all the time.

ABOUT ME
I am Mads Burmester.
I am an operational, tactical, and strategic expert in the worldwide FMCG business; a hands-on, motivated manager with profound industry knowledge and decades of experience in commercializing and optimizing all aspects of a value chain. See where my ambition has taken me across the globe.
I build success stories.
I worked all around the word on projects that redefined success. What drives me in my pursuits is the challenge, the chance to work with new people, of building success where others have failed.
I love to travel. I love my work and, to be honest, I love to win.

CAREER
My career has been built around a single desire that I had since I was a child: to have an interesting, challenging life that would make a difference. This is where my ambition has taken me across the globe so far.

Kenya

BIDCORO/CO-RO A/S (EAST AFRICA)
April 2019 – present
Managing Director for Co-Ro A/S in Africa and COO for the beverage JV between Co-Ro A/S and BIDCO Africa Ltd in East Africa, based in Kenya.
Learn More

Nigeria

ARLA AMBA
2015 – April 2019
Setting up and operating the biggest milk powder plant of Arla, a Danish multinational cooperative and largest producer of dairy products in Scandinavia.
Learn More

Taiwan

Carslberg
2011 – 2015
Developing Carlsberg Taiwan into a growing business with a sustainable profit, volume, and significant market share growth.
Learn More

Malawi

Carslberg
2009– 2011
In charge of the ComEx and strategic planning, as well as developing a tactical and strategic cooperation with Coca Cola.
Learn More

Cambodia

Carslberg
2005– 2006
Established a commercial organization focused on strategy, profits, and brands, by implementing a new strategy platform for the company.
Learn More

Denmark

Carslberg
1996 - 2005
A long and varied career path within the Carlsberg group that took me from Marketing Consultant to Sales Director for Denmark.
Learn More

SKILLS
Management
International experience in general management, sales, marketing and logistic within a global FMCG business.
Leadership
Leader in strategic development, new product development, market development and people management.
Knowledge
Expert in the theory and practice of long/short-term sales, marketing, supply chains, and cross-functional processes.

resume

Training
Initiator and designer of extensive training programs for employees and mid-level management.
Strategic Insight
Operational, tactical, and strategic experience in both On and Off Trade, Trade Marketing and Brand Marketing.
Troubleshooting
Establishing growth, opportunity, stability and continuity in challenging business environments around the world.

There are always more stories to tell...

Download my resume or contact me directly to find out what I can do for your business.